Case study · 01
A rescue plan for a neighbourhood café
A full audit of keyword gaps, on-page issues and quick wins — prioritised exactly like a client would expect. The café existed online; it just never showed up where people were searching.
- Local SEO
- Keyword gaps
- On-page
- Quick wins
The brief
A lovely café, invisible online
The café had a beautifully designed website — and almost no one ever saw it. The menu, opening hours and "order online" pages existed, but the business was parked on page four for the queries that actually drive a café's sales.
The website and the search engine were speaking different languages. My job was to make them agree.
The goal
Own the local results
Get to top-3 organic results and a strong map-pack presence for the ~20 keywords that matter: "café near me", "best flat white [area]", "[area] brunch", plus menu- and order-intent queries.
No ad spend. Just relevance, authority and technical health that compound month after month.
Process
How I worked it
Audit & crawl
Crawled the site for indexation, speed, mobile and content health — separating plumbing problems from content problems.
Keyword & intent map
Listed every query a neighbourhood café should win, bucketed by intent and scored by value versus effort.
On-page fixes
Titles, headings, meta and internal links rewritten so each page obviously answers one search intent.
Local pack plays
Google Business Profile, consistent citations and location pages — the fundamentals most small businesses skip.
Measure & iterate
Tracked impressions and clicks weekly, doubled down on what moved, dropped what didn't.
Working notes
The toolkit in action
Worked like a client project
Got a local business that deserves better rankings?
Send me the URL. I'll run the same audit and show you exactly what I'd fix first.